Why is having an experienced photographer at your event important for your business?
Event photography Reading | Summer event photographer Berkshire
With so many people having smartphones these days, you may wonder why it is important for corporate clients to have a professional event photographer when holding a sales conference or awards ceremony.
The simple answer is because a professional event photographer can have a significant impact on the success of your event.
How? Well, a decent event photographer will not only take photos of the people there, they will also capture the essence of your brand, enhance attendee engagement and generate invaluable content for your marketing team. The ideal corporate event photographer will capture shots that tell the story and enable you to market future events too.
In fact, depending on the business objectives for your occasion, event photography can achieve very specific outcomes. Let me give some examples of potential business objectives and how professional event photography can help achieve them:
Brand Visibility - your event photographer can compose their photographs to maximise branding opportunities (see above)
Attract sponsors for future events - your event photographer can also maximise visual opportunities to show exposure for any sponsors (again, see image above)
Engage your audience - any event photographs taken can be used to foster a sense of community amongst attendees - and even create a sense of FOMO from those who didn't attend
Content creation - your photographer will generate a bank of images from your event which can be used to promote future events, generate interest on social media and highlight speakers (see photo below)
Documentation for stakeholders - event photography can also provide evidence for stakeholders showing involvement of certain people within the business (eg Non Executive Directors etc)
High quality images - and finally, many corporate events take place in venues with challenging lighting conditions. Professional event photographs will be much higher quality than smartphone photos and an event photographer will be experienced in maximising photo opportunities in dark venues.
So, to sum up why it is important for your business to have an experienced event photographer, I would say the following:
Hiring a professional photographer for your conference/fundraiser/gala/product launch/company party is an investment with a huge amount of potential value to be gained from using the images after the event. Not only do you get beautiful images that tell the story of important moments of your event, but you also get a hugely valuable visual record that you can use for marketing and promotional purposes for many years to come.
Thank you for reading.
If you would like a set of 6 simple tips to help you get great event photography - take a look here at my previous blog.
