Professional Photographer Berkshire: Your Questions Answered
Professional Photographer Berkshire | Commercial & Event Photography
It may be that you're considering employing a professional photographer in and around Berkshire. If so, the chances are that you’re looking for more than just excellent, professional photos. You will undoubtedly want images that represent your particular business, support your marketing activity and help you stand out from your competition. As with any industry, unless you already know someone, or have a recommendation, it can sometimes be a minefield knowing how to select the photographer you want to work with.
To try to help, I’ve answered some of the most common questions I’m regularly asked by clients across Berkshire, Reading and the South East. These relate mostly about how we go about planning a photo shoot - this is the same whether there is 1 of you in the business or 1000!
Where do we start?
The first stage is an initial discussion during which my aim is to find out as much as possible to fully understand your business and what you are looking to achieve with our photography. So for example, I may ask you things like 'describe your business/brand in 3 words'. I will also ask who your target market is, where your images will be used, what services do you offer, what format do you need the photos taken in etc etc
How do we create a shotlist?
Once I know a lot more about your business, I can set about putting together a shotlist which outlines the what, where and how for the shoot. This is very much a 'working document which includes input from you too. It is the main reference point that I work from on the shoot to ensure we get exactly the shots we need.
Where can we shoot if I don't have anywhere appropriate for photography?
I can advise on locations/backdrops depending on the kinds of photos you are looking for. I've used everything from cafes, co-working spaces, hotels and the streets of London - so fear not, we will find something suitable for your business!
What if we need models for our photography?
In terms of models, in 16 years of business, I have never had to actually pay a professional model - we usually find either willing staff members, or rope in friends or family! I can advise everyone on what to wear, how to approach the shoot etc. If relevant, I also can arrange a hair and make up artist to be on hand on the day.
What actually happens on the day of the photo shoot?
I appreciate that some people get extremely nervous about the idea of taking part in a photo shoot. Rest assured, I work very hard on the day to make sure everyone is as relaxed as possible and I talk everyone through exactly what's going to happen and when.
What happens after the session?
I edit and retouch the images and upload them to an online gallery. You can download these as both high res and low res jpegs depending on where you plan to use them. The images are supplied to you with a full and unrestricted licence to use them in any media over any time period.
What type of photography do you specialise in?
My work focuses on commercial photography for all different types of businesses. This includes headshots, school/college prospectus and website photos, corporate events and photos for social media/marketing activity.
Do You Work With Small and Local Businesses?
Very much so - but equally, I also work with global organisations. I'm happy with to work with businesses of any size.
Where Are You Based and Do You Travel?
I’m based near Reading and work all across Berkshire, but I also work with clients in London and all over the South East. I have worked everywhere from Bournemouth to Belfast!
One last question - why should I invest in professional photography?
Research shows that content with relevant images gets up to 94% more views than content without*. Also, studies indicate that high quality images can boost conversion rates by around 30 - 33% compared to lower quality images**.
So, if you're considering planning a photo shoot for your business, why not give me a call or drop me an email and we can have an initial, no obligation chat about what you're looking for. I look forward to hearing from you.
Pennie
* Source - https://shorturl.at/R2sh9
** Source - https://shorturl.at/fN61K
