Beyond headshots - how personal branding photography builds trust and grows your business (plus a special offer!)

Pennie Withers • November 10, 2025

Professional photographer near me | professional photographer reading

professional photography reading, client meeting

Let’s be honest — we often judge a book by its cover. Or when it comes to businesses, we judge a brand by its imagery.

When someone lands on your website or scrolls through your social media feed, they decide in seconds whether they want to stick around. So, it's hugely important that the photographs that you post are professional and really show who you are and what you do.

That’s where personal branding photography comes in.  

But what exactly is Personal Branding Photography?


Personal branding photography is all about creating a collection of professional, images that showcase you and your business. Think of it as a bank of photos you can use on your website, social media, marketing materials, email newsletters, or anywhere else that you show up online. They are typically candid, lifestyle images which show your personality and you doing 'your thing'.   If you’re a small business owner, these photos are an absolute game-changer as they differentiate you from your competition which is often using stock images.  Or worse......no imagery at all.

And why should you have a set of personal branding photographs?  In short, here are just a few reasons why:

  • They build trust and credibility. People buy from people they trust. Simples
  • They tell your story (without words)
  • They keep your brand consistent everywhere- consistent brand imagery makes your brand feel cohesive
  • It saves you time having a bank of professional photographs - you've got just the right photos at your fingertips
  • They help you stand out - and also show your personality, unlike generic stock images
  • And finally......they provide huge ROI. Once your photo shoot is done, these photos can be used EVERYWHERE!


Here are a few examples of personal branding photos I have taken for clients recently:

professional photography reading, montage of photos

I have over 16 years experience working with many different businesses (both in term of size and sector) in order to help them invest in their business story with a set of personal branding photos. 


To kick start 2026, I have a special offer on my Personalised branding package - for any bookings received before the end of this year, a 2 hour shoot will cost £300*. This price includes the shoot itself, all editing and retouching then supplying the images to you on an online gallery. This is an easy way to get a set of professional photos to market your business on your website and social media. See below for further details.


Finally,  how does a personalised branding shoot with me work?


First of all, we will have a chat during which you will tell me about your business. From that, using my background in marketing, I will help you to work out exactly what photographs you need for your business and how we can achieve them. If you have a business location, then great. If not, I can come up with some location suggestions. After the shoot - you will have a bank of photos (typically, between 100-150) with which to use all over your social media and website.


At this stage, all you have to do is pick up the phone, or drop me an email to indicate your interest and I will do the rest!


I look forward to hearing from you.


Pennie


* usually £350.



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