How to use Event Photography to market your business 

I can't tell you how happy I am that after 15 months of no events to photograph, bookings are coming back in for businesses that are hosting events for their colleagues and or clients.

So I thought it would be timely to point out that if you are hosting a sales conference/new product launch/awards ceremony or a company party.....do consider the fact that photos of these events can in fact be used to market your business. As an event photographer in Berkshire and the Thames Valley , I can help advise on getting great value out of your event photos.

Read on to find out how you can get the best ‘value’ out of your photos plus a few handy hints for what to look out for in a great event photographer.

1. Who to book – ask colleagues/business contacts for recommendations. It’s always best to go with a photographer someone has used before.
2. Budget – don’t just book anyone with a decent camera. As the old adage goes……’you get what you pay for’. Get 2 or 3 quotes from recommended photographers.
3. Lighting - consider if your venue will be dark….will flash be necessary? You may not want flash going off at your event all the time!
4. Portfolio – take a look at the photographers’ portfolio. Does their style match your branding and image?
5. Photo sharing – is your event photographer happy for the photos to be shared on social media? And how quickly can you get a few 'highlight' shots to post?
6. Shot list – spend some time putting together a base list of ‘must have’ photos from your event. Eg – keynote speakers, important guests, detailed timings so your photographer can always be in the right place at the right time.
7. Post event marketing photos – if you want to use the event photos afterwards to market your company, consider what sort of photos will be useful and add those to the shot list too.
8. Equipment – If your conference is happening in a dark basement or a well lit room, make sure the photographer you use has the correct equipment necessary.
9. Insurance – does your photographer have professional indemnity and public liability insurance? You don’t want to be held liable if your photographer causes an injury or has his kit damaged/stolen at your event!
10. Cut out all the stress of the above 9 tips and book me for your event photography in Berkshire, the Thames Valley and London! Take a look here to see more examples of event photos or call me on 07715 889457.